NAMI (National Alliance on Mental Illness) Ad Design

This is not an official ad, but an ad concept. I was given a key to use an icon, that would eventually become part of an overall ad. To figure out where to begin, I analyzed what a key could symbolize, trying my best to avoid the obvious. Soon enough, I deducted that a key can symbolize more than just unlocking doors, but also knowledge. This lead me to the idea of the brain, and what someone would need to unlock. The final outcome? An ad about unlocking one of the toughest things to understand, the psyche. Leading to creation of mock ad campaign for NAMI. This was the final outcome.